Who Plays Online Casino Games?

Online casino players are diverse: 60% male, 40% female, average age 35-45. Players come from all income levels and professions. The largest demographics are professionals (30%), retirees (20%), and skilled workers (25%). Mobile players now outnumber desktop users 65% to 35%. Growth is fastest among 25-35 year olds.

• Occupation: Professionals (30%), Retirees (20%), Skilled workers (25%), Students (10%), Other (15%)
• Income: 40% earn $50k-$100k, 25% earn over $100k
• Device preference: Mobile (65%), Desktop (35%)
• Play frequency: Weekly (45%), Monthly (30%), Daily (15%), Occasionally (10%)
• Average session: 45-60 minutes

• UK: Sports bettors often cross over to casino, older demographic
• NZ/Australia: Pokies players dominate, broad age range
• Canada: Balanced demographic, high mobile usage
• USA: Younger demographic in regulated states (NJ, PA, MI)
• Europe: Varies by country, mature markets have older players